Here’s an article of note by William Fleming, PharmD Segment President at Humana about the challenges faced by the healthcare industry as it relates to serving the needs of seniors.

“We’re all on a quest to improve the healthcare experience for our customers via better quality, cost, or access to care. With senior customers, their numbers, needs, and challenges are growing with each passing year, requiring a more custom approach. A core insight we realized at Humana—and one we challenge the entire industry to adopt—is the need to create a whole-person, value-based health ecosystem that strengthens and improves the senior care experience.”

“Here’s why it’s so important to adopt this model: 75% of seniors have two or more chronic health conditions, and disease prevalence is expected to increase 44% in the next decade. With such a high rate of illness, it’s alarming to know 50% of seniors find medication adherence challenging. These rates show just how critical it is to find new and better ways to care for seniors with integrated and coordinated tools and resources that better-manage health, while minimizing ER visits and hospitalizations.”

“Five elements seem to have the greatest impact on seniors’ healthcare experience: primary care, pharmacy, behavioral health, home health, and social determinants of health. The latter two are particularly intriguing, because there’s a strong convergence of lifestyle and industry trends…”

“Home health: Delivering effective home healthcare is becoming a true industry disruption. Ninety percent of seniors want to live at home, but more than half (53%) cite health problems as the top threat to their independence. Technological advancements are helping to bridge the gap, enabling more treatment options in the home—the only setting, comparatively-speaking, that integrates lifestyle and healthcare for effective, lower-cost care. Additionally, programs supporting family caregivers are growing, as we see the inherent benefit of providing robust resources to the ones who are the day-in/day-out constants in their loved ones’ (our customers’) lives—which, in turn, translates to better care.”

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